With this action Saborea España seeks to excite Spanish tourists and encourage them to enjoy national destinations.

Due to the global pandemic of the coronavirus (COVID-19), Saborea España is committed to a campaign focused on promoting local Spanish gastronomic tourism. Under the slogan "Contigo sabe mejor" (With you it tastes better), the aim is to encourage Spanish tourists to show solidarity and encourage them to visit the different tourist destinations in our country.

This promotional campaign will be developed on two levels. The first level will be aimed at the whole of Spain under the slogan "With you it tastes better". A second level will allow the different destinations of Saborea España to run their own 'microcampaign', which under the same slogan will be personalised for each destination and will promote the values and attractions of each area. It is clear in Saborea España that the main objective is to promote local gastronomic tourism.

It should be noted that the "Contigo sabe mejor" campaign will be further disseminated through digital platforms, especially on social media.

Campaign in three complementary phases.

This is the second phase of the campaign. The first phase, aimed at the Spanish gastronomic tourism sector during the first 8 weeks of the confinement, generated numerous messages of support and solidarity that have helped to keep the sector's spirits up.

The third phase, which will take place in early September, will focus on the confidence that tourists will have in visiting Spanish destinations.