30 Jun Lidl promotes the palm product throughout Spain
The supermarket chain launched a package of measures following the eruption of the Cumbre volcano, including donations, food distribution, and special promotional campaigns for Palma products to reactivate the island's economy, as it did with the volcano banana, the manga palmera and now with Gara beer.
Over the next few days Lidl will become the best possible promotion for the agri-food sector in the Canary Islands. From this Thursday, the company will be making a wide variety of traditional products from the archipelago available to its customers throughout Spain, including mojos, cheeses, wines, sweets and local beers.
This campaign to promote Canary Island products, which is part of the supermarket chain's plan to support the island economy and especially the agricultural and livestock sector, will bring the most representative products of the islands to the more than 630 shops that the company has throughout Spain.
From 1 July, all Lidl shops on the mainland and the Balearic Islands will be offering their customers a Canary Island assortment selected from the 750 or so local items that the supermarket chain regularly stocks throughout the year on the islands, thanks to its close collaboration with more than a hundred local suppliers. Among them, the Gara craft beer stands out, brewed with water from La Palma, which gives it unique characteristics and is named after the aboriginal Canarian mythology that names Gara as the princess of water. The result is a beer with a very crystalline appearance, with an aroma that denotes a great presence of malt, with sweet touches reminiscent of honey and floral notes.
As the company's director on the islands, Luis González Garrido, recalls, "Thanks to this campaign, the name of La Palma will be in every home on the mainland and the Balearic Islands and the whole of Spain will know the quality and variety of the products of our suppliers in the Canary Islands. In this way, we reaffirm our commitment to the island, where we have been present for 10 years and where we work to offer the best to our customers from our shops in Breña Alta and Los Llanos de Aridane and to promote local products beyond the archipelago".
In addition to the Palmera beer, Lidl will bring to all its shops in Spain drinks such as rum honey or Canarius wines, from Bodegas Tajinaste, with the Canary Islands Denomination of Origin, in their dry white and semi-sweet white varieties, guava jam - ideal for desserts - and a selection of the best Canary Island cheeses, such as the semi-cured cheese with paprika from San Mateo, made in Gran Canaria and winner of the silver medal at the World Cheese Awards 2021, or the semi-cured smoked goat's cheese from Benijos, on the island of Tenerife. They will all share the limelight at Lidl's Canary Week with a variety of mojos, perfect for combining with potatoes, fish or cheese, such as the mild red mojo, the spicy red mojo and the green mojo.
