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13 Apr Sodepal reaches nearly 100,000 people on social networks through the campaign "What does La Palma taste like?"

Posted at 13:04h in Blog Saborea, Saborea News by

The Councillor for Economic Promotion, Raquel Díaz, is grateful for the response of residents and tourists to this action, which takes place within the framework of Saborea La Palma.

 

The campaign 'What does La Palma taste like', launched by the public company Sodepal through the project 'Saborea La Palma', financed by the island's Department of Tourism, has had an outstanding reach through the various digital platforms, surpassing even the expectations that were placed on this action.

 

The available statistics reveal that 78,940 people have reached the campaign on Facebook and 19,534 on Instagram, an increase of 1,026% and 1014.3%, respectively, compared to the previous dissemination. Interaction in this campaign has reached 17,625 people, arousing an increase of 1.652% among the followers of the social networks of the project Saborea La Palma.

 

Raquel Díaz, CEO of Sodepal and head of Economic Development on the island, expressed her gratitude for the reception the campaign has received from residents and visitors, who have been encouraged to interact. "This involvement is of vital importance, especially in the current context in which all initiatives should be aimed at adding up in favour of a sector that needs our support," she stressed.

 

Raquel Díaz placed special emphasis on "the effort that the island's restaurateurs, and also the producers, are making every day to keep their activity alive", a reality "that obliges us at Sodepal, as a public company, to be involved and committed in an unprecedented way".

 

The central campaign 'What does La Palma taste like', which is still underway, has had a variety of responses, although all of them coincide in highlighting the island's high gastronomic values.

 

The Councillor for Economic Promotion, who also thanked each and every one of the people who participated in the videos used to promote the campaign, informed that this action "is a new strategy to position La Palma as a gastronomic tourist destination".