The Control Board's campaign, con los Pies en La Tierra, comes to an end with more than 15,000 views on Facebook

Many Palmeros and Palmeros have joined this journey through the history of La Palma wines, recalling excellent moments for our wines and others that have been less so, from the success of La Palma wines in the European courts at the beginning of the 16th century to their decline in 1848, as well as the praise of William Shakespeare himself.

The spot, starring the Cuban poet Juan Calero Rodríguez, who lives in La Palma, has also been very well received and followed in several Latin American countries.

The Control Board of Vinos La Palma highlights the additional value of these figures, as we are talking about organic publications, i.e. they have not been promoted with paid advertising on social networks. Once again, the Control Board is working to obtain data to determine the real impact of the campaign.

The Consejo Regulador de Vinos La Palma, with the collaboration of the Cabildo de La Palma, wants to show its gratitude to all those who have wanted to join in this down-to-earth celebration. And they want to do it with the raffle of a lot of wines with Denomination of Origin of Vinos La Palma and a case of six glasses like the one worn by the protagonist of the spot..

To participate you only have to enter the Vinos La Palma's Facebook page or on instagram @vinos_de_la_palma and tell us very briefly what makes you have "YOUR FEET ON THE GROUND".

From all those who tell us their story, we will choose a winner who will be announced on the day of the event. 20 January 2022.

The names of the winners will be announced on this page and on social networks. If your story is the winner, please contact the Consejo Regulador de La Denominación de Origen de Vinos La Palma at (+34) 922444404.

Source: https://www.vinoslapalma.com/